White Hat SEO VS Black Hat SEO

By now most people have heard the phrase “white hat” and “black hat” SEO thrown around when talking to an SEO company. Both of these techniques will get you better rankings; however there is only one that will get your website banned. That would be black hat SEO.

White hat SEO means that means that the webmaster or SEO tech is not trying to trick the search engines. It means playing by the rules. When your site is optimized using white hat SEO methods then it is more beneficial to web surfers, search engines and webmasters.

Now on the other hand black hat SEO improves rankings in ways that are disapproved of by the search engines and can involve deception. Some of these methods include cloaking, doorway pages, hidden text, link farms, and keyword stuffing. The search engines have made it clear that they will penalize your site if they detect any black hat SEO techniques being used.

With all the info out there why would any knowledgeable person want to do black hat SEO? We all know you can get results faster, however they are fleeting. You may be on the top one day and gone the next.

So word to the wise keep all SEO white hat and make sure your SEO company puts that in writing.