by brendon
10. August 2009 08:09
Do you host a blog on your domain? If so, do you think that you are utilizing your blog in a manner that gains the maximum benefit for the most important web pages on your web site?
Think about that from a search engine optimization perspective.
When we instruct our clients to blog more efficiently there are ten actions that we want our clients to perform when they write a new blog post.
1. Decide which web page(s) on your domain that a blog post should be supporting.
2. Come up with an idea for an informative post that provides useful information.
3. Write a keyword rich headline for the blog post.
4. Write 2-3 occurrences of each keyword into the body of the post.
5. Hyperlink one occurrence of each keyword to a web page on the web site which has been optimized for that keyword.
6. Ensure that your post has some length to it, i.e. at least 100 words.
7. This applies to all posts that are written for the blog - be sure to vary the length of each post so that they are not all close to the same word count as each other.
8. If it is appropriate to do so within the blog post include a clear call to action, specifying what you want the visitor to do after reading the post.
9. Encourage your visitors to socially bookmark your blog post. You can make this easy for them to do so by placing links on your blog post to some of the more well known social bookmarking web sites such as twitter.com, digg.com etc. If using WordPress as the blog platform there are many social bookmarking plugin's available that make this easy to implement automatically into each blog post.
10. Be sure to tag and categorize each post appropriately with keywords relevant to the post.
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