The Highest Price Ever Paid for a Domain

by Jen Linnuste 2. September 2010 04:15

Säpptes news reported that they got a new record with regard to its highest sum ever paid for a domain name . It is about insurance.com as reported, it has been sold for the entire $ 35.6 million dollars. The buyer is a lead generation company QuinStreet . This is just a domain sale and not a purchase of existing business, QuinStreet confirmed by a statement saying that they simply were not interested in the current activities undertaken on the site .

Many domain investors also argue that insurance.com would be more sought after than, for example sex.com , which we previously told you about is for sale . The reason is simply that the porn industry is in decline while the insurance market is strong and it is clearly so that by insurance.com relatively easy to move a first place at the term at Google, and thus generate leads much that they can then sell to insurance companies .

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