How to Build Links That Have a Positive Impact On Your Rankings

Don't start out your link building campaign by acquiring incoming links too fast. That will certainly lead to Google taking notice and devaluing those links you've worked so hard to acquire.

Start by submitting to trusted web directories such as the Yahoo! Directory and to Business.com. Follow up with submissions to some of the smaller but still valued directories.

Links pointing to your website are always more important when they are within content, a part of a paragraph of text, as opposed to being placed in the footer of a page or within a lengthy bulleted list.

The anchor text of your incoming links should include a broad combination of keyword phrases and not just the keyword phrases that you are targeting to achieve rankings for. In fact, no more than 10% of the links you have incoming should be using your targeted keyword phrase as anchor text.

It's very important that incoming links to your website com from not only relevant themes and relevant web pages but that the words which surround your link also be relevant too.

And last but not least, do not just focus on building incoming links pointing to your home page, also build incoming links that point to relevant sub pages on your website too.