by Jen Linnuste
22. March 2011 08:16
I'm sure everyone has seen the various ads for questionable products showing up in the Google Adwords. In a recent post to Google's Public Policy Blog on handling counterfeit ads, Google talks about some new changes and how they will be dealing with them in 2011
The blog is filled with interesting figures, such as AdWords is host to some "one million advertisers in 190 countries". It also stated that the last quarter of 2010 they "shut down" 50,000 AdWords accounts sporting advertisements for counterfeit goods.
We all know that no system is flawless and the Google team seems to have their hands full handling these types of accounts. However they have stated that they were ramping up their efforts by making the following changes:
Respond to Counterfeit Complaints within 24 Hours: Introduced in 2009, Google created a complaint form users could fill out to report phony products being pushed in AdWords. They said that moving forward, response time is going to average 24 hours or less
New Help Center Page: They have created a new help center page where you can report counterfeiters. They are hoping this will make it easier for clients to actually report fraud when they find it.
Improving AdSense Anti-Counterfeit Reviews: Another step the company is making is to improve upon existing policies for reviewing product ads. Google promises they will work "more closely with brand owners to identify infringers" and extricate them from AdSense.
So if you are one of those sites being affected by this change then you will need to find a new way to market your product since Google Adwords is now not a viable solution! Even Pay per Click Management by a reputable SEO company won't help with getting past Google defenses.
Subscribe