Adwords ads are more like organic searches

The past week has been associated with certain searches on Google Adwords ads have seen in a slightly different format than before. Google keeps namely on and test the ads with a longer ad headlines. In practice this means that you have joined the previous ad title with the first line of text and separated them with a hyphen. See the difference in the pictures below:

The new format will only appear to the selected ads in the top 3-point, and only go where the first line of text ends with a period, question mark or exclamation point. Do you have more chance to show their ad in this way, one should look to form their ads in this way.

The purpose of this change is in accordance with Google to allow advertisers to get more important information where it is most visible, namely the title link, and to increase CTR. The CTR will increase seems unlikely, partly because the ads are more visible and partly because they become more like the organic matches - where a very large part of the clique ports today. This is of course in Google's interest as more ad clicks also directly lead to more money for Google, as opposed to click on organic results.

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