by Jen Linnuste
18. March 2010 03:17
There are entire books written on SEO, including organic search engine optimization. Unfortunately, the majority of business websites have yet to implement the techniques, despite the fact that they are very effective. The search engines love good, clean SEO, but still, many people either avoid it completely, or they opt for black hat techniques that cause problems down the road.
It’s a good idea to look at white hat SEO if you want long lasting results and to stay on the good side of the search engines. Here are three excellent methods of doing just that.
1. Article marketing is one of the most overlooked methods of building links. It’s quite simple, you take articles written with your keywords and a link back to your site and submit them to a number of article directories. Not only do the directories themselves offer a link back to the site this way, but other site owners and bloggers can then use the article, with the link intact, on their own sites, increasing the number of links you have.
2. Content Delivery via a blog. Blogs are infinitely valuable when it comes to getting Google's attention. With regularly updated content, your site will be ranked higher and pages indexed much faster.
3. On page optimization is also very important. While having plenty of great backlinks is good, the website itself also needs to contain your keywords, as well as have great content to keep visitors interested.
So remember there are many ways to get your site to rank high in the search engines, but making sure to sick to white hat SEO practices will get you lasting results and keep you in the good graces with the search engines.