Here is a highlight of one of our newest clients, www.pscars.com.
“This a very unique site in the way it will be handling the car buying and researching process. This site is built not only for the consumers but it gives dealers a distinct advantage as well on the type and quality of the leads they will receive.
Consumer Side:
PScars.com is completely free to our consumers at all times. When they come to the site, here is a brief list of what they can do or will be able to do.
· Create a Member profile
· Create a car profile
· Create a finance profile
These profiles throughout the process are completed as they follow the process in Building, Researching and Comparing cars within our Configurator. PScars.com is the first site to take the prominent feeds of 3rd party services, and make all the information available in an easy, practical system.
As a consumer plays in the configurator and builds their car, the system is gathering all the car details, special packages, finance options etc and then when the consumer is done building the car, they can save it to their “garage” and come back to it when they are ready to do more, or post it to our dealer network. They remain anonymous to the dealer throughout the negotiation process, can edit and make changes to the car, work with the dealer on up sells and additional packages etc completely anonymously.
Once the consumer is happy with the price and car, they click “confirm” – once they do this is when the dealer is charged for the lead, and is provided with the consumers contact information.
Consumers will have a member’s area, the Pscars community, linked in to all the social media sites so they can post their cars and share with friends. Receive email newsletters and announcements, and be the first to become part of the Practical Systems family of sites.
Dealer Side:
On the dealer side, we have been working with dealers getting their input and feedback on how the back end or psdealers.com side should be developed. What tools do they need to work with us, how can we make the whole process more “practical” for them as well.
One of the best things about it, is it’s a pay for play system. Currently dealers get 1000’s of bad leads from lead aggregators and have to weed out the poor quality leads in hopes of finding one or two that work. With our system, they are notified when a consumer in their area posts a car, all the car details, credit scores, and trade in info, preferences, financing options etc so the lead becomes that much more qualified as all the details are already spelled out. So it puts the consumer back in the driver’s seat so to speak, provides the dealers with a system that they will know and learn provides only quality leads, and they only pay for leads they work.
There is SO much more to what we will be including as we grow, but first we want to get phase one up and running.
As you also see from the site, there are tons of areas for great advertising opportunities for the OEMs, major brands, independent dealers and affiliates. When you select a brand, it takes you into a variety of customizable show rooms, with plenty of features for the dealers/brands to display commercials, downloadable PDF brochures of the cars, sale and specials etc.
On the business side, the dealers get other vendors in their arena to join their practical system, and it becomes this b2b directory again hopefully where then they build and invite people into their practical system, so through proper advertising and word of mouth, it just starts building itself and we keep adding more and more features, functionalities and markets as we grow." states Terrence Smalley of Practical Systems, LLC.