The past week has been associated with certain searches on Google Adwords ads have seen in a slightly different format than before. Google keeps namely on and test the ads with a longer ad headlines. In practice this means that you have joined the previous ad title with the first line of text and separated them with a hyphen. See the difference in the pictures below:

The new format will only appear to the selected ads in the top 3-point, and only go where the first line of text ends with a period, question mark or exclamation point. Do you have more chance to show their ad in this way, one should look to form their ads in this way.

The purpose of this change is in accordance with Google to allow advertisers to get more important information where it is most visible, namely the title link, and to increase CTR. The CTR will increase seems unlikely, partly because the ads are more visible and partly because they become more like the organic matches - where a very large part of the clique ports today. This is of course in Google's interest as more ad clicks also directly lead to more money for Google, as opposed to click on organic results.

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Crystone is excited to announce the release of over 50 server side SEO tools that enable visitors to perform a professional level instant SEO assessment of their website completely free of charge.

Search engine optimization has become so mainstream nowadays that companies who ignore it are largely missing out on market share. According to Nielson NetRatings a total of 8,487,798,000 (eight and half billion) searches were conducted on Google.com, Yahoo.com and Bing.com through the month of May 2010.

It makes sense to pay more attention to how well your website is optimized and work to improve the performance of your website. Visit SEOTools.Crystone.net to access and use a variety of SEO tools.

Browse SEO tools by categories that include finding back links from all of the major search engines, .EDU, .GOV and other authority domains. Find out the keyword density on your web pages. See where your website ranks for a given keyword on the major search engines. Check for common problems associated with your web server. View source code validation errors and find out how to fix them. All of that and more is at your fingertips.

We have at the year end of 2009 completed the sale of our Norwegian operation to FS data. The reason for selling is that we want to invest and grow in our other markets, primarily Sweden, USA and Turkey, and we are through this sale gain both capital and other resources to do so in an even greater extent than we do today. 

For Crystone AB, Crystone LLC and Hostley customers this means, of course, no change at all. And to our Norwegian customers, there will be no change in existing systems and server structure in the near future, it will be business as usual.