Adwords ads are more like organic searches

by Andreas 11. May 2011 08:56

The past week has been associated with certain searches on Google Adwords ads have seen in a slightly different format than before. Google keeps namely on and test the ads with a longer ad headlines. In practice this means that you have joined the previous ad title with the first line of text and separated them with a hyphen. See the difference in the pictures below:

 

 

The new format will only appear to the selected ads in the top 3-point, and only go where the first line of text ends with a period, question mark or exclamation point. Do you have more chance to show their ad in this way, one should look to form their ads in this way.

The purpose of this change is in accordance with Google to allow advertisers to get more important information where it is most visible, namely the title link, and to increase CTR. The CTR will increase seems unlikely, partly because the ads are more visible and partly because they become more like the organic matches - where a very large part of the clique ports today. This is of course in Google's interest as more ad clicks also directly lead to more money for Google, as opposed to click on organic results.

Read more here

Tags:

PPC

SEO and URL Shortners, Google's Version

by Jen Linnuste 18. April 2011 06:06

Now that Google is looking more at social media, at least in terms of ranking signals, a lot of SEO companies continue to wonder how Google will treat URL-shorteners in terms of Organic Search Engine Optimization. While this still seems to be a topic that regularly comes up, this isn’t very new information. Google’s Matt Cutts has addressed this issue in a video posted to Google’s Webmaster Help YouTube channel.

“Custom URL shorteners are essentially just like any other redirects,” he explains. “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners (like bit.ly or goo.gl) will do, if we see that 301 then that will pass PageRank to the final destination.”

"So in general, there really shouldn’t be any harm to using custom URL shorteners in your SEO,” he continues. “The PageRank will flow through. The anchor text will flow through, and so I wouldn’t necessarily worry about that at all.”

“Now, just to let you know, if you look at, for example, Twitter’s web pages, many of those links have a nofollow link,” he adds. “So those links that are on the webpage, may not necessarily flow PageRank, but we might be able to find out about those links through some other way – maybe a data feed or something like that. But just URL shorteners, as far as how they relate to SEO, are not necessarily a problem at all.”

So for SEO purposes there should not be any unforseen problems, at least not according to Google.

 

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Yahoo! Launches Search Direct the New Competitor for Google Instant

by Jen Linnuste 4. April 2011 08:33

Yahoo! has just launched a new product called Search Direct , which is still in the beta stage. When you begin typing at search.yahoo.com a small box slides down giving you the  search results as fast as you can type and then presents those results generating a quick and simple search experience.

With Search Direct, Yahoo! content is combined with information from the Web to provide rich answers, not just links, and to give people the option to immediately engage or continue to a traditional search results page. In this beta release, coverage includes top trending searches, movies, TV, sports teams and players, weather, local, travel, stocks, and shopping categories now available at search.yahoo.com.

Below is a link to the video that explains how Yahoo! search Direct works: 

http://www.youtube.com/watch?v=NvoNFP-v7v8

So how this will this affect Google usage is still undetermined but at least yahoo! is stepping up their game!

Tags:

organic search engine optimization | Search Engine Optimization

SEO 3.0 - The New Era In Optimization

by Jen Linnuste 31. March 2011 05:05

 If you have been following all the changes  in SEO then you may have heard the term SEO 3.0 recently. Mike Meyer, an SEO professional,  coined the phrase in late 2010. It is simply an extension  Web 2.0 but more specific to organic search engine optimization. Below is a quick overview and basic timeline breakdown for those of you who are not familiar with this term yet:

 
 SEO 1.0 (1995 - 1998)

This is where it all started. There were no rules and this era was known as "The Wild West of Online Marketing".  Basically an everything goes concept.

 

 

SEO 2.0 (1999 - 2010):

This is what we know today. There are lots of rules that are constantly changing.

SEO 3.0 (Oct. 2010 and going forward):

 This is now what we need to know in order to succeed in SEO. These are the new rules and we will need to learn and obey them if we want to succeed in the organic search engine optimization arena.

So what exactly are the major changes you ask....well it is really more like what weren't the major changes? 

Let's take a brief look at a few of the bigger ones:

Bing Merges with Yahoo!

Google Moves from Global Search Engine to Local Search Engine by Pushing Google Places

Google Eliminates the Need to Click with the Instant Preview Feature 

Google Implements the Farmer/Panda Update

Matt Cutts, of Google, Announces That Social Media Marketing is Key to SEO in 2011

JC Penney's Busted for Buying Links

SEO Firm Was Held Liable For Client Selling Counterfeit Goods

So there you have it...lots of new stuff will be on the horizon as well, so make sure you "optimize" your techniques!

 

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How Can SEO Hosting Benefit My Site?

by Jen Linnuste 25. March 2011 05:01

So you want to know how SEO Hosting can help your website.... well let's first define what SEO Hosting is. 

SEO Hosting has been a well-protected Search Engine Optimization (SEO) secret that entails hosting your domains on unique IP’s which could result in a big advantage for you in terms of search engine rankings. Major search engines such as Google, Yahoo & Bing, determine your ranking partially based on the sites that are linking to you.

Webmasters that run multiple sites usually linked those sites together to improve their backlink count and to help increase their rankings. Unfortunately, search engines caught onto to this trick and implemented technology that can determine if your sites are all hosted on the same server .

SEO Hosting actually takes this a step further and gives you the ability  to host all your websites from one server location but on different C-Class IP’s. This makes the search engines think that your sites are all different, this then passes along the link juice when linking them together. This can improve your search engine rankings greatly and put you above your competition.

Below are a few reason why you need SEO Hosting:

1. You are Serious about boosting your Search Engine Rankings

2. Multiple Class C IP’s Appear to be Independent of the Others

3. It Makes Managing Multiple Domains Easier

So how can you take advantage of this? Check out our VPS Solutions and our Dedicated Server Solutions so you can start seeing your rankings climb today!

 

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organic search engine optimization

Codes, Codes Everywhere there are Codes!

by Jen Linnuste 22. March 2011 08:41

The SEO filed is ever changing and that even goes for some of the most frequent HTTP status codes we may encounter when visiting a webpage.

Most likely you have seen the 404 Not found code, heard about the 301 redirects used for permanent redirection of webpages and 302 used for a temporary move, and possibly even seen a 200 which just simply means that the URL is accessible. But have you seen the elusive 503 code? Here is a great link to find out about  HTTP Status Codes.

Well let's define what a 503 code actually is, it basically tells search engine spiders, and anyone else who visits your site, that it is temporarily down for maintenance. Google notes in a Webmaster Central blog post that using a 503 HTTP result code is the best way “to deal with planned website downtime that will generally should not negatively affect your site's visibility in the search results.” You can even specify the length of time your site will be down so as to let the Googlebots know when to come back for something new to crawl. 

What does this new code mean for SEO companies? Well it simply will help with any potential loss of rankings that may be incurred when a site is down for maintenance.

So yeah for the new 503 code, now companies don't have to sweat losing their rankings when updating their site.

 

Tags:

Search Engine Optimization

Google Cracks Down on Fake Goods Advertising

by Jen Linnuste 22. March 2011 08:16

I'm sure everyone has seen the various ads for questionable products showing up in the Google Adwords. In a recent post to Google's Public Policy Blog on handling counterfeit ads, Google talks about some new changes and how they will be dealing with them in 2011

The blog is filled with interesting figures, such as AdWords is host to some "one million advertisers in 190 countries". It also stated that the last quarter of 2010 they "shut down" 50,000 AdWords accounts sporting advertisements for counterfeit goods.

We all know that no system is flawless and the Google team seems to have their hands full handling these types of accounts. However they have stated that they were ramping up their efforts by making the following changes:

Respond to Counterfeit Complaints within 24 Hours: Introduced in 2009, Google created a complaint form users could fill out to report phony products being pushed in AdWords. They said that moving forward, response time is going to average 24 hours or less

New Help Center Page: They have created a new help center page where you can report counterfeiters. They are hoping this will make it easier for clients to actually report fraud when they find it.

Improving AdSense Anti-Counterfeit Reviews: Another step the company is making is to improve upon existing policies for reviewing product ads. Google  promises they will work "more closely with brand owners to identify infringers" and extricate them from AdSense.

So if you are one of those sites being affected by this change then you will need to find a new way to market your product since Google Adwords is now not a viable solution! Even Pay per Click Management by a reputable SEO company won't help with getting past Google defenses. 

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PPC

SEO Mistakes That You Should Avoid At All Costs

by Jen Linnuste 19. January 2011 09:19

So you got your website up and running and you think you have done a pretty good job optimizing it, however you forgot some of the most basic elements and have made quite a few SEO boo boos. At this point you only have two options; fix it yourself and risk not having it done right or hire a search engine optimization specialist to do it right the first time. Now not all SEO companies follow these guidelines and they can make mistakes to, so I have given you some of the basic things to avoid.

 Below are a few SEO mistakes that you and/or your SEO company needs to avoid at all costs. 

Having Your Entire Site or Even Your Navigation Built All in Flash

 If you have made this mistake you need to reverse it NOW and put your site into HTML. If you want the search engines to be able to view your site properly then your content should be in HTML not a flash image. Content is king in SEO and it is what will drive the search engines to push you up in the rankings for your particular keywords. Having a flash navigation can irritate your users and since they are the ones buying your products or services you want to make your site as easy to use as possible. 

Choosing the Wrong Keywords

 Have you done all the necessary keyword research before you optimized your site for them? If not then you could be wasting a lot of time and money optimizing for keywords that for one have no search volume and two do not or will not convert. If no one is searching for that keyword then it makes no difference it you are in position 1 or 100 as no one is looking for that anyway. No matter what anyone says if you do not convert sales from your keywords then get rid of them they are of no value since you make no money with them.

Interal Linking Gone Wrong

 Whenever you’re linking to a page on your own site, whether it’s from a blog post, your home page or a service page, make sure you have optimized your anchor text. If you have not then you have given that link no value and have basically just wasted your time.

External Linking to Link Farms

 A link farm is any group of web sites that all link to every other site in the group. Although some link farms can be created by hand, most are created through automated programs and services and will be considered SPAM. According to Google, a site that participates in a link farm may have its search rankings penalized as they think you are "spamming" the search engines.

Bad URLs

Bad URLs can hold you back form ranking properly in the search engines for your particular keywords. Having a properly optimized URL that includes your keyword in it will have much more value that one with just letters and numbers. You want to make sure you tell the search engines in every possible way exactly what you want your page to rank for.

Improper or No Title Tags

 Every page on your website should be have a unique Title Tag. It should describe the content on that page and be engaging enough to entice a user to click on your listing. After all this is what they will see when they stumble across your site in the search engines and if they do not like what they see or it is not relevant to their search you are likely to miss out on that sale.

AND FINALLY THE WORST OF ALL.......

Black or Gray Hat SEO

When it comes to ethics and Organic Search Engine Optimization, you’ve got three different routes you can go. You can follow the rules laid out by the search engines (”White Hat SEO”), you can try to deceive the engines to get better rankings (”Black Hat SEO”), or you can creatively interpret the guidelines to stretch their intended meaning (”Gray Hat SEO”). If the goals of your SEO strategy are long term then avoid ALL Gray and Black Hat SEO techniques. If you don’t, and a search engine catches you, it won’t hesitate to peanilize, leaving you with a website that is worthless. These penalties are assessed without warning and can last for life.

So now that I have given you quite a bit to think about and probably quite a bit of work to redo your best bet would be to hire an SEO company that is reputable and that will take care of your site with the utmost respect for the search engines as well as your users.

Crystone Receives 2011 Top Merchant Honor from MerchantCircle

by Jen Linnuste 13. January 2011 04:15

Crystone proudly announces that our Crystone's Search Engine Optimization page received a “2011 Top Merchant” status from MerchantCircle. This honor is handed out to the most successful Merchants using MerchantCircle to find customers and promote their business online. To view our MerchantCircle listing visit http://twurl.nl/vdqw24.   

MerchantCircle, one of the Internet's top 100 visited websites and social networking sites for businesses, has offered Crystone Search Engine Optimization a new way to celebrate and promote our recognition as a Top Merchant in 2011.

 

Receiving a 2011 Top Merchant plaque is like highlighting our membership in a local chamber of commerce. It means we are working both for our own business and for our community. Our clients, employees, and vendors should be interested in seeing us as a MerchantCircle Top Merchant.

About Crystone 

 
Since the launch of Crystone in 1997 our main goal has been to be a full service provider that puts stability and security as the main focus towards the services we provide. Our range of services helps around 60,000 clients to date. We offer internet related services such as International
Organic Search Engine Optimization and Local Search Engine Optimization, SEO Content Delivery, Pay per Click Advertising Management, Banner Advertising, Search Engine Friendly Content Management Systems, Website Design, Intranet solutions and Web Hosting

Crystone Named as a Top 10 Pay for Performance SEO Firm

by Jen Linnuste 6. January 2011 03:42

Crystone has been named one the Top 10 Pay for Performance SEO companies in the world by Topseos.com for the months of December 2010 & January 2011. Crystone has a stellar track record of helping our clients increase their rankings and, more importantly, their sales through our optimization services.

Topseos.com, is an independent authority on search vendors and has named the Top 10 Pay For Performance SEO Firms for the month of January 2011. “In order to find the best among the thousands of Pay for Performance SEO companies, our team has designed an evaluation system to identify the leading Pay for Performance SEO firms. Companies who are determined about increasing the traffic quality that is being directed to their site under a Pay for Performance SEO Marketing campaign are the client references we include in our performance evaluations and rankings. The PFP SEO firms are being evaluated based on their clients’ top rankings on search engines and their competency to strategize SEO campaigns,” said Jeev Trika, Managing Partner of topseos.com

 

Crystone also offers Traditional affordable SEO packages that will fit almost any business's needs, we can also customize any SEO package to meet our client's needs.  These packages can ethically and effectively get your website more visibility in the major search engines and will make your website more search engine friendly too, thereby increasing the traffic to your site and creating better rankings in the search engines for your internet marketing strategy. Crystone is a SEO company that can help your business grow, whether it be through Traditional SEO or our Pay for Performance model.

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Pay for Performance SEO | Search Engine Optimization

Happy Holidays from Crystone

by Jen Linnuste 21. December 2010 02:28

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Crystone's Client Profile of NoiQ

by Jen Linnuste 17. December 2010 10:06

NoIQ is today one of Europe's biggest poker company that offers gambling on the Internet in poker, casino and sports betting. The company is authorized and regulated by the LGA (Lotteries and Gaming Authority) of Malta. This means that the profits of NoiQ will be tax free.

The company president, Robin Larson is a young and successful entrepreneur whose work primarily consists of keeping together the movement, and review opportunities for expansion of the company. NoiQ works actively to get their players to enjoy the personalized support and close contact with other players. The company works regularly with the recruitment of new players and are always looking for acquisitions in the gaming industry.

Through cooperation with Crystone, who are responsible for the Organic Search Engine Optimization piece, NoIQ has achieved a higher placement in particular "play internet poker" play online casino "" online casino tournaments "and many more keywords on Google.com

Below are some questions we asked Robin and here is what he had to say:

1st - How do you think that cooperation with Crystone has gone so far?
We are very pleased with Crystone and looks forward to continued good cooperation.

2nd - Have you seen any major change / difference with the new rankings on Google?
After that started collaborating as we have seen a marked increase in new customers from search engines.

3rd - What is the goal of your SEO campaign and has Crystone have achieved this for you?
Our goal has been to increase traffic from search engines, which Crystone has been very successful with. "

Send Holiday E Cards Via Google Maps

by Jen Linnuste 17. December 2010 08:58

Google has introduced a new feature that allows people to create and personalize their own holiday greeting cards and send them to others via email.

 The Google Blog provides more details about this. “We’re sure many of you have holiday plans in the works, so we’ve designed greeting cards you can email to friends and family—to share those fun adventures or just to say hello from wherever you are around the world.”

They are offering 10 different holiday covers and since it is from Goolge Maps you also have the ability to include specific directions, a Street View image or a favorite place on the inside of the card so it can make a great party invitation as well.

So start sending out those holiday card and party invitation the no hassel way at googlemapsholidays.appspot.com. Happy Holidays!

Tags:

Crystone General

Get a Call From Santa on Google Voice

by Jen Linnuste 13. December 2010 03:53

Google has introduced a new feature to its voice service that will allow you to send and receive free personalized calls from Santa.

Users can visit sendacallfromsanta.com and choose from a number of options to send customized phone calls to anyone in the U.S. Users can also send the messages from Santa via email, Facebook and Twitter.

The Google Blog provides additional information. “If you or your kids have a special request or message for Santa, you can leave him a message at his Google Voice number: 855-34-SANTA. Although he’s too busy to return messages himself, you can always create one on his behalf at the Send a Call From Santa site.”

“And don’t forget—if you want to keep up with Santa as he travels around the globe delivering presents on Christmas Eve, you can
track his journey on Google Maps, on Google Earth with the plug-in and on your mobile phone, too.”

Tags:

Crystone General

Is Your SEO Provider Naughty or Nice?

by Jen Linnuste 9. December 2010 03:39

The search engines are a lot like Santa, show them that you have been Nice, and they will reward you; if you have been Naughty then you’re likely to get a lump of coal instead of better rankings.

When it comes to ethics and Organic Search Engine Optimization, you’ve got three different routes you can go. You can follow the rules laid out by the search engines (”White Hat SEO”), you can try to deceive the engines to get better rankings (”Black Hat SEO”), or you can creatively interpret the guidelines to stretch their intended "holiday" spirit (”Gray Hat SEO”).If the goals of your SEO strategy are long term then avoid ALL Gray and Black Hat SEO techniques. If you don’t, and a search engine catches you, it won’t hesitate to peanilize, leaving you with a website that is worth as much as a lump of coal. These penalties are assessed without warning and can last for life.

White Hat SEO shouldn’t just be considered playing by the rules. Good White Hat SEO techniques prioritize people over machines. As Google says in its guidelines, “Make pages primarily for users, not just for search engines.”

 

If you want to implement White Hat SEO, start by writing your web content with your users in mind. Once you’ve accomplished that, you can start to consider how the search engines will view your site. The trick is to make your content easy to find on the page and relevant to a user’s search query. It’s this kind of activity that gives your site value and relevancy in the eyes of the search engines. If the users like and trust your site, then the search engines will to.

Which is why, when it comes to choosing an SEO provider make sure that they have been nice and not naughtly!

Affordable Search Engine Optimization (SEO) Packages

by Jen Linnuste 9. December 2010 03:10

Did you know that over 80% of buyers first search online before making a purchase and that each day there are thousands of potential buyers searching the internet to find your products or services? Are they finding your website at the top of the search engine results? If not then you are in need of Organic Search Engine Optimization (SEO)!

From now until the end of December when you sign up for one of our
monthly SEO plans you will receive 1 MONTH FREE! Crystone's SEO packages can ethically and effectively get your website more visibility in the major search engines and we offer SEO packages starting as low as $299.00 per month.

Below are a few of the benefits of SEO:
•Higher Sales
•More Visibility
•More Traffic
•Targeted Traffic
•Increase Brand Visibility
•High ROI 

To receive your No Obligation Search Engine Optimization (SEO) proposal that will show you how we can increase the internet exposure for your website simply visit our
Affordable SEO Packages page where you can fill in our contact form and learn more about our SEO packages and pricing.



So contact Crystone today so we can take YOUR website to the top of the search engines!

Link Builders Needed

by Jen Linnuste 2. December 2010 09:57

SEO Link Builders Needed

 

 

We are seeking energetic, outgoing and enthusiastic SEO - Link Builders to join our expanding team in Hollywood, FL. 

 

The main focus for this role is to build relationships with webmasters and bloggers and to acquire backlinks for the company though email.

 

About Us:

Since the launch of Crystone in 1997 our main goal has been to be a full service provider that puts stability and security as the main focus towards the services we provide. Our range of services helps around 60,000 clients to date. We offer internet related services such as International and Local Search Engine Optimization, SEO Content Delivery, Pay per Click Advertising Management, Banner Advertising, Search Engine Friendly Content Management Systems, Website Design, and Web Hosting

 

Requirements:

  • Must have a working knowledge of computers, Internet Searching, Excel, Word, and Outlook.

  • No previous knowledge of this position is required as training will be provided

  • Experience with link building strategies a plus but not necessary

  • Ability to communicate effectively, verbally and through email correspondence.

The Benefits you will enjoy include:

  • Working for an exciting company enjoying tremendous hyper-growth and that strives to help everyone achieve their professional and personal goals

  • Exceptional opportunities for your creative ideas to blossom within a supportive teamwork environment

  • Attractive compensation package, including competitive salaries, bonuses and incentive

 

Contact Info:

Andreas Linnuste

Direct: 1 954 926 5955

E-mail: andreas.linnuste@crystone.com

Crystone Media

Toll Free: 1 888 620 7102, Fax: 1 954 379 4503
Web:
www.crystone.net Blog:
www.crystone.net/blog
Twitter: www.twitter.com/Crystonemedia

Tags:

Crystone General

Componants of Google's Ranking Algorithm

by Jen Linnuste 1. December 2010 04:52

Below is a pie chart that represents the percentage each ranking factor for organic search engine optimization holds . To read a more in depth post visit http://www.crystone.net/blog/post/The-Most-Important-Factors-in-SEO-Today.aspx

Google's "Sponsored Links" Being Replaced by Google "Ads"

by Jen Linnuste 9. November 2010 08:09

It seems that Google's Sponsored Links are now being called Google Ads. At this time the roll out is only affecting English language domains and it is unclear when it will move to other languages.

Here is how they looked before:

 

How they appear now:

 

This will not alter the way the ads are displayed or selected but it is quite interesting as to why they made the change since the term "Sponsored Links" has been used for so long now.

The addition of Google Places and various local ads may be a contributing factor to the demise of the “Sponsored Links” term. Another reason may be that Google found that the term “Ads” performed better.

Bing named their ads “Sponsored Sites” and Yahoo “Sponsored Results” so perhaps Google is trying to set themselves apart from the pack once again by this renaming of "Sponsored Links" to "Ads".

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Crystone General | PPC

Instant Previews Now Available on Google

by Jen Linnuste 9. November 2010 05:49

Google has launched a new feature called Instant Previews that allows searchers to fully preview a website within Google's search results before visiting it.

A post on the Official Google Blog explained, “Instant Previews provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick and easy as flipping through a magazine.”

If you click on the small magnifying glass next to the search result it highlights the result in blue and will bring up a full preview of the website on the right sidebar, which will unfortunately cover Google's ads and could hinder the clicks to the sponsored links. If you click anywhere on the preview it takes you directly to the site. You can preview this new feature here.

For example, when searching for "bail option miami" you can clearly see the blue section that is highlighted and the website preview that now covers Google's ads and other features, such as Google Places Maps:

This has big implications for organic search engine optimization as you will want searchers to find exactly what they're looking for on your site so that they do not move onto another one.

During testing, Google said that people using Instant Previews were 5 percent more likely to be satisfied with the results they clicked on because they were able to evaluate the site before visiting and find what they were looking for.

This feature is still in the roll out phase and should be available in over 40 languages shortly.

Things to Avoid When Choosing an SEO Provider

by Jen Linnuste 4. November 2010 07:22

So you think choosing an Organic Search Engine Optimization provider is easy, well think again. SEO is complicated and it involves hundreds of variables and it is constantly changing. Proper SEO requires experience, patience, and the fine art of knowing how to make the search engines like your site, all while following the search engines' webmaster guidelines. 

It is pretty easy for a good SEO provider to spot the others companies that are just looking to make a quick buck at your expense, but for a typical business owner, all SEO providers often seem to be the same. So you need to look closely at what you are really getting from them in your SEO package.

Below are some of the things you want to beware of when you:

Watch Out For Guaranteed Ranking

SEO providers do not own the search engines; therefore they can never guarantee a particular spot within the search engines. However they should be able to give you an estimate on how long it will take to see results for your particular keywords

Thirty Days Or Less

Not if it is organic rankings you are looking for. If anyone is telling you they can rank your website in 30 days or less, they should be eliminated as a potential provider. If they are providing you with on-page optimization as well as off-page then this feat is impossible if they are using "white hat" SEO techniques

 

Keywords are Not on Target 

If you find your keywords are not hitting your target goals then it is probably because your SEO provider picked bad keyword/ phrases that sound good, but has little or no traffic. They do this because they are not competitive and easy to rank. A good SEO company will always show you all the information you need so that you may make an informed decision for your keywords

Cheap Prices

If an SEO company has unbelievable low prices then you are probably not getting much but a few on-page tweaks, this is by no means real SEO. 


Unethical or "black hat" SEO techniques that are used by some SEO companies have left a bad taste in people’s mouths. Many claim the entire industry is all a scam. I can't blame them given how hard it is to find a good SEO company that will do exactly what they say they are going to do. The reality is that people get scammed everyday and bad SEO companies give false promises of quick ranking, unrealistic guarantees, bad keywords and very cheap pricing. So it is worth you taking your time to make sure that you have the right provider working on your businesses’ website.

Google's Place Search Now More Efficent For Local Search

by Jen Linnuste 1. November 2010 04:16

Google recently announced a new kind of search result called Place Search. These results can be accessed from the new "Places" option in the left panel on Google search results pages, but unlike many of the other search options available in the panel, Google will actually return you these results for queries automatically, when it thinks you are looking for local information. 

Place Search results are marked with red pins, much like you're used to seeing on Google Maps.  

Tthis is great news for local businesses that are optimized for local search (see below for one of our client examples). For those who aren't, this would appear to symbolize a crucial time to starting placing more focus on this area of local search engine optimization

 

"We've made results like this possible by developing technology to better understand places," explains Product Manager Jackie Bavaro. "With Place Search, we're dynamically connecting hundreds of millions of websites with more than 50 million real-world locations. We automatically identify when sites are talking about physical places and cluster links even when they don't provide addresses and use different names ('stubb's bbq' is the same as 'stubbs bar-b-que')."

"One of the great things about our approach is that it makes it easier to find a comprehensive view of each place," adds Bavaro. "In our new layout you’ll find many more relevant links on a single results page—often 30 or 40. Instead of doing eight or 10 searches, often you'll get to the sites you're looking for with just one search. In our testing Place Search saves people an average of two seconds on searches for local information."

This feature is just in the roll out phase now, but to make sure you are found there contact us today and we will handle all the necessary aspect of your organic search engine optimization.

How Local SEO Can Help Your Business

by Jen Linnuste 22. October 2010 03:40

Local Search Engine Optimization has been becoming increasingly more important for local business owners. If you own a local business and want to get more targeted traffic in the local listings, then Local SEO is the way to go.Local SEO is just like standard SEO, where relevant and compelling content is crucial. The next thing that is very important is making sure that proper local keyword research is done. Not all keywords have the search volume necessary for optimization.

Below are the benefits to local search engine optimization:

  • Higher search-engine rankings: Competition will be less for the local keyword phrases which means you will see your ranking move up faster
  • Higher conversion rates: Using the local keyword phrase your visitors are looking for, the website traffic you get is much more targeted
  • Make more money: Your earnings potential is higher when you use local search engine traffic because people who come to you are more serious about your product, service or information.

Google, Yahoo, & Bing have also gotten serious about localized search, Google Places & Google Maps are examples of how local search is helping drive traffic to local businesses. Address, location and driving directions are important for local search so you need to identify your business correctly. Business identity needs to be established online. It anchors the customer experience with your business. If your identity is not established online, your business does not exist.

Consumers are also expanding the type of sources they use to find local information and local businesses.

Users are more likely to do business with a company that they find by using local search terms. Local business search on social sites will continue to grow and can’t be ignored either.

So if your business need a boost in traffic and sales then contact Crystone.net today and let us help guide you through the Local Organic Search Engine Optimization experience.

Crystone Launches Remote Service (Remote Support)

by Jen Linnuste 20. October 2010 10:35

In another step to improve Crystone support we have in recent days has introduced a new service called "Crystone Remote Service" which means we offer our customers remote support. The service works is that Crystone customer service with the permission of you can go into your computer and resolve your case on the spot! As simple as it may well not be.

Here's how:
1st Crystone customer service employees will be able to see and control your computer.
2nd Crystone can not see anything other than what you see on your computer screen.
3rd Crystone customer service employees are bound to secrecy and will not pass anything on your computer or the information contained therein.
4th All information is encrypted so that no one else can access it.
5th You can cancel at any time the connection by clicking on the "Escape" button on the top left of the keyboard.

To start remote assistance:
1st If you have problems, contact your Crystone customer service, if they consider the case most easily solved through remote support, this feature will be used.
2nd Please enter the session number you get from Crystone customer service representative in a special box that you're told by customer service staff.
3rd Once you do this, you get a file that you run on your computer.

Tags:

Crystone General

Scary SEO Tricks to Beware of this Halloween

by Jen Linnuste 20. October 2010 09:30

Halloween is the time of year when people dress up as ghosts, ghouls, goblins and other hideous creatures of the night that roam the streets in search of candy and a good scare. In the SEO world, horrors hide behind every corner, pitfalls can cause your site to fall in the rankings or drop from the SERPs altogether.  Halloween may only last one night but a penalty or ban from a search engine can affect you forever. Here some SEO problems an Organic Search Engine Optimization company can help you prevent this Halloween:

Hidden Text:

Hiding text from the visitor is done in many different ways. Common techniques include creating text colored to blend with the background, CSS  “Z” positioning that places text “behind” an image — and therefore out of view of the visitor — and CSS absolute positioning that positions text far from the page center.

Broken Links/404 Errors:

When a broken link is found by a search engine spider it equates to a dead end. If the page returns a 404 error, the search engine will identify the page as non-existent as well as all teh pages that link to it. If the page linking to the 404 error remains on this list for too long or has too many links to 404 errors, it can have negative effect on the “Quality Score” of that page.

Cloaking:

Cloaking is a "black hat" SEO technique in which the content shown to the search engine spiders is different from what is seen by the user’s browser.  The purpose of cloaking is to deceive search engines so they display a page when it would not otherwise be displayed.

Frequent Server Downtime:

When a website is offline the impact that it has on your SEO can be bigger than you think. If Google accesses your website while your website is down, Google could classify your site as being untrustworthy. The more often your site is offline, the more Google will think your site is not to be trusted, thus Google will position you lower in the listings.

Link Farms:

A link farm is any group of web sites that all link to every other site in the group. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a search engine. According to Google, a site that participates in a link farm may have its search rankings penalized.

Keyword Stuffing:

Keyword stuffing is considered to be an unethical search engine optimization technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or the content. The repetition of words in meta tags may explain why many search engines no longer use these tags. Keyword stuffing had been used in the past to obtain maximum search engine ranking and visibility for particular phrases. This method is completely outdated and adds no value to rankings today.

Optimizing for Too Many Keywords:

Keyword dilution is a very common SEO mistake. Each page of a website should target 1-3 keyword phrases max, and even less if the keyword phrases are extremely competitive. Targeting too many keywords on a page detracts from the overall topical relevance and reduces the importance of your most important keywords.

So to stay safe from all the ghoulish SEO mistakes that are awaiting you, besure you hire an Organic Search Engine Optimization  specialist, like www.Crystone.net and let us help guide you through all the pitfalls that may lay ahead.

Professional Search Engine Optimization (SEO) Tools Available For Free.

by Andreas 14. September 2010 12:43

Crystone is excited to announce the release of over 50 server side SEO tools that enable visitors to perform a professional level instant SEO assessment of their website completely free of charge.

Search engine optimization has become so mainstream nowadays that companies who ignore it are largely missing out on market share. According to Nielson NetRatings a total of 8,487,798,000 (eight and half billion) searches were conducted on Google.com, Yahoo.com and Bing.com through the month of May 2010.

It makes sense to pay more attention to how well your website is optimized and work to improve the performance of your website. Visit SEOTools.Crystone.net to access and use a variety of SEO tools.

Browse SEO tools by categories that include finding back links from all of the major search engines, .EDU, .GOV and other authority domains. Find out the keyword density on your web pages. See where your website ranks for a given keyword on the major search engines. Check for common problems associated with your web server. View source code validation errors and find out how to fix them. All of that and more is at your fingertips.

 

Tags: ,

Search Engine Optimization

New SEO Packages from Crystone.net

by Jen Linnuste 2. September 2010 04:46

With Crystone's Organic Search Engine Optimization (SEO) packages we will ethically and effectively get your website more visibility in the major search engines and we'll make your website more search engine friendly too, thereby increasing the traffic to your site and creating better rankings in the search engines for your internet marketing strategy. Crystone is a SEO company that can help your business.

SEO Packages

Here you can choose from our regular SEO packages and our Pay for Performance SEO package. Our packages fit almost any business needs, we can also customize any packages and keywords please contact us to speak to one of our sales consultants, or call 1 888 620 7102

5 Keyword Small Business Package - $499 / Month

This is our Starter SEO package and is well suited for businesses looking to increase their visibility on the web.

10 Keyword Professional Package - $799 / Month (Most Popular Package)

Or most popular SEO package is suited for businesses looking to get an more competitive edge over their competitors.

15 Keyword Pro Plus Package - $1 099 / Month

The Pro Plus package is the choice for businesses looking for solid internet exposure.

25 Keyword Enterprise Package - $1 399 / Month

Our Enterprise package is suitable for any business that wishes to make a considerable impact on the web.

50 Keyword Elite Package - $1 799 / Month

This SEO package gives you the most exposure. More keywords equates to more exposure for your business on the web

30 Keyword Pay for Performance SEO Package - $ 3 300 Start-up Fee

Pay for Performance SEO is most suited for businesses with low to medium competition keywords. Under our Pay for Performance (PFP) monthly ranking guarantee, after the initial start-up fee you only pay a monthly fee based on the number of Top 10 placements we achieve for you in the organic results of the top three search engines (Google, Yahoo! and Bing).

 

 

SEO Plans

Small Business

Professional

 

Pro Plus

Enterprise

Elite

Contract Length

12 months

12 months

12 months

12 months

12 months

Cost Per Month

$499

$799

$1,099

$1,399

$1,799

On-Page Optimization Factors

 

 

 

 

 

Number of Keywords Optimized

5

10

15

25

50

Max Number of pages to be optimized

3

5

8

10

18

Website Analysis

Yes

Yes

Yes

Yes

Yes

Keyword Analysis

Yes

Yes

Yes

Yes

Yes

Content Analysis

Yes

Yes

Yes

Yes

Yes

Keyword Mapping & LSI Usage

Yes

Yes

Yes

Yes

Yes

Sitemap installation / submissions

Yes

Yes

Yes

Yes

Yes

Content Writing

Up to 3 Pages

Up to 5 Pages

Up to 8 Pages

Up to 10 Pages

Up to 18 Pages

Implementation of SEO

Yes

Yes

Yes

Yes

Yes

Off-Page Optimization Factors

 

 

 

 

 

Anchor Text Links

Yes

Yes

Yes

Yes

Yes

Directory Submissions

200

400

500

500

600+

Social Bookmarks

75

125

200

200

300

Article Submissions

5

10

13

15

20

Press Releases

1

3

5

6

10

Blog Posts

5

10

20

25

50

Blog Installation ($500.00)

No

No

Yes

Yes

Yes

Deliverables

 

 

 

 

 

Baseline Ranking Report

Yes

Yes

Yes

Yes

Yes

Monthly Ranking Reports

Yes

Yes

Yes

Yes

Yes

Comprehensive SEO Assessments at 6 month mark

Yes

Yes

Yes

Yes

Yes

Support

 

 

 

 

 

Dedicated Account Manager

Yes

Yes

Yes

Yes

Yes

Email and Phone Support

Yes

Yes

Yes

Yes

Yes

The Highest Price Ever Paid for a Domain

by Jen Linnuste 2. September 2010 04:15

Säpptes news reported that they got a new record with regard to its highest sum ever paid for a domain name . It is about insurance.com as reported, it has been sold for the entire $ 35.6 million dollars. The buyer is a lead generation company QuinStreet . This is just a domain sale and not a purchase of existing business, QuinStreet confirmed by a statement saying that they simply were not interested in the current activities undertaken on the site .

Many domain investors also argue that insurance.com would be more sought after than, for example sex.com , which we previously told you about is for sale . The reason is simply that the porn industry is in decline while the insurance market is strong and it is clearly so that by insurance.com relatively easy to move a first place at the term at Google, and thus generate leads much that they can then sell to insurance companies .

Tags:

Crystone General

OnlineCasino.dk sold for $ 580,000

by Jen Linnuste 6. August 2010 04:23

According to one Press Release Last week, as the Danish domain OnlineCasino.dk sold for $ 580,000 . The buyer is a gambling business from Malta and the sale takes place after the Danish government decided to relax the restiktionerna for game companies in Denmark .

The seller is a domain investor named Mark Høeg and in the sale so he picks home first place in the list of sold domain names with Scandinavian far . In Sweden, held first place by spel.se that in May 2009 was sold for € 190,000 in Sedo.

With regard to these shops so it is important to remember that there are very many names that are sold for various reasons but that the deal becomes public.

Tags:

Crystone General | General

Targeted Traffic occupies Dublin

by Jen Linnuste 6. August 2010 04:20

On August 24 to 25 the world's largest domain conference , T.R.A.F.F.I.C, will be the  fourth conference of the year in Dublin , Ireland .

T.R.A.F.F.I.C. domain is the industry's largest conference with over 500 participants , including business leaders , investors and experts . TRAFFIC is the largest and most successful domain conference in the world and the purpose of TRAFFIC is to bring domain owners and aggressive , forward- thinking sponsors together with domain investors , so that everyone can expand their networks , thereby creating successful partnerships .

The participants jointly controls more than 20 million domain names with over 50 million daily unique visitors . Participants consist of a small but extremely powerful and forward- thinking group of people who are finally beginning to be recognized for the knowledge they possess . The conference will enable participants to interact with people from major traffic monetization companies like Google.com , Yahoo.com , Skenzo.com , DomainSponsor.com etc.

One other event at TRAFFIC in Dublin is the so-called Test Tracker . Here entrepreneurs pitching their business ideas to real investors in a bid to get real money . If you want to present your business so you can apply at this URL : http://targetedtraffic.com/test-track.php.

Traffic Conference is where the domain industry started and you can expect as a participant :

● Tips and tricks from the best minds in the industry
● A great opportunity for networking with the biggest and the best
● Buy and sell domains at one of the world's leading live domain auctions
● New knowledge makes it possible to stay on top of the ever-changing domain industry
● Collaboration with a number of niche exhibitors that can increase your sales dramatically
● And of course , the exclusive TRAFFIC feast , packed with more punch than ever !


If you are interested in participating in the TRAFFIC Dublin on August 24 to 25 at The Shelbourne in Dublin , visit http://targetedtraffic.com/dublin/registration-pricing.php and register for the conference today !

All tickets include :

Full access to the show : the exhibition , panel discussions , live auction and TRAFFIC celebration .
Four - course lunch every day
2 evening activities ( 24th/25th )

Tags:

Crystone General | General

Pay for Social Media?

by Jen Linnuste 6. August 2010 04:19

USC Annenberg School for Communication & Journalism has published a study where they analyzed the impact that the web is for Americans and among the nearly 200 study subjects who are taking up so one of them is the issue of Internet users would pay for social media .

Most do not want to pay . For example, the study found that 49 % of those surveyed have used the free micro blogs Facebook and Twitter but zero percent said they were willing to pay to use them .

The question was , " Would you pay to use Twitter if it took a charge ? " .

" With such an extreme conclusion , that 0 % would be willing to pay for these services , underlines the difficulty of getting Internet users to pay for something they already get for free " says Jeffrey I. Cole, Director of Center for Digital Future at the school .

" Twitter has no plans to charge its users , but this result shows , beyond doubt , the enormous problem of converting ' free ' users to paying users , "says Cole . " Online providers face significant challenges in order to get customers to pay for services they now receive for free. "

This is obviously an obstacle especially newspaper publishers hope to overcome . Last week , were reported the News Corp 's The Times visits fell to one third of what the number was before they started charging their readers .

" Internet users can access content in three ways : they can steal it , or pay for it , or accept advertising on Web pages they read , "says Cole . "users express strong negative opinions about online advertising , but they still prefer to see ads as an alternative to paying for content . Consumers want free content without advertising , but in the end they still understand that the content must be paid for - in one way or another .

Tags:

Crystone General | General

Top 10 domain sales in July

by Jen Linnuste 6. August 2010 04:17

Location

Domain Price Brokers
     
1st BoardGames.com $ 450,000 Moniker / DF FTL
2nd Slots.ca $ 206.906 Pvt Sale / Moniker
3rd SZ.com $ 125,000 Pvt Sale
4th 029.com $ 110,000 Sedo
5th SydneyHotels.com $ 100,000 Pvt Sale
6th 027.com $ 100,000 Sedo
7th Pengyou.com $ 100,000 Sedo
8th Pengyou.net $ 100,000
Sedo
9th FreeMarket.com $ 93,000 Sedo
10th Fiction.com $ 90,000 Pvt Sale - Moniker brokerage

July holiday also meant for domain brokers , so there is not this month with some huge sales . The reason for not OnlineCasino.dk included in these statistics is that the purchase has not been confirmed with the bank statement yet.

Tags:

Crystone General | General

Google Caffeine and SEO

by Jen Linnuste 25. June 2010 02:32

Since the Google roll out its new and updated search infrastructure, Caffeine, the subject of how this will affect SEO has been a hot topic. 

Google Caffeine and SEOGoogle Caffeine was basically designed for speed. So how will “Caffeine” affect SEO Consultants and SEO Designers?

The new
 algorithm makes search analysis a lot faster. The Google bots can now crawl and index fresh content faster.

Officials of Google Inc claimed a “50% fresher results for web searches” therefore sites with newer and fresher content will benefit by this added value of fresh content on SEO campaigns.

Caffeine clearly favors sites that update regularly. Optimization of keywords has changed as well. The Meta keyword HTML tag that was earlier used is no longer. Instead, keywords with most relevance and density in the initial part of the content are most likely to be placed at the top of the search page.

Factors such as load speed of the website, and overall quality will also aid Google in ranking sites. Spam links on your site may cause lower rankings while social bookmarks are now playing a new role.

So what does the future hold for SEO in the new “Caffeinated” world? I guess only time will tell.

Crystone Opens Office In Canada

by Jen Linnuste 24. June 2010 07:42

Crystone announces their newest addition to the Crystone family, Crystone CA.

Search Engine Optimization Canada: Get Your Business Noticed
Trying to build a business in Canada? You're going to need search engine optimization services to make sure that your site gets seen. Most traffic comes from search engine optimization and Canadian SEO is just a part of what our search engine optimization company does. If you're establishing an online presence in Canada then Canada optimization methods will be necessary.

www.Crystone.ca will be launching soon so feel free to check back in for all the latest updates!

Affecting Factors in Google Places Optimization

by Jen Linnuste 8. June 2010 07:06

Google Places (Local Business Listings) is Google's version of the electronic local yellow pages. These listings appear on the top left hand side of Google search results. Google local listings include basic contact information for your business such as Business Name, Address, Phone Number, a website link, and reviews.

Factors that can affect Google Places Optimization:

1. Use of Google’s Local Business Center (LBC)

2. A Business Web Site

3. Listings in Local Directories

4. Listings in Vertical Directories

5. References from other Web sites

6. Reviews

7. Proximity to location

 

These are just a few of the things to keep in mind while optimizing your local listings.

To find out more on Local Seach Engine Optimization visit www.crystone.net

Crystone Moves Forward with Microsoft's VPS solution, Hyper-V

by Jen Linnuste 25. May 2010 06:23

We  previously reported on the collaboration that Crystone started with Microsoft and their VPS solution, Hyper-V. With a VPS, or Virtual Private Server, you get your completely own login to a separate operating system that is located on one of our servers. You can now have exactly the settings you want on your server!

All property is completely separated from each other and they are even failsafed against hardware failure on the physical server. If for example a hard drive should fail then data is automatically moved over to a working one instead.

A VPS is therefore significantly more reliable than a single account on a web server and also it is extremely easy to expand the resources that are working memory and disk space if your needs would increase in future.

Therefore we are launching one site where we only focus on hosting services Dedicated Server, Colocation and of course VPS Am. We have put together a number of really competitive offers and more will come.

So click your way into the server.se today to look at our offers!

 

But it is not only our customers can take advantage of virtualization technologies, we have also begun to consolidate our own server  to a virtualized environments. One example is that Euronet is one of the web hosting Crystone bought up over the years. The machinery consisted initially of all 27 physical servers that are now migrated to the same server where they are virtualized one by one. And in connection with our move to our new data center in Hammarby, we plan to virtualize more servers.

With reduced costs for electricity and cooling, we now throw our name into the hat and go pro-environment, but in the end it also means that we can give you, our customers, even better technological solutions and offers to come!

 

 

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Is Your Website Design Hindering Your SEO?

by Jen Linnuste 25. May 2010 05:37

Search Engine Optimization (SEO) has been widely used for some time now, however there are still many website designs that hinder the search engines from properly ranking them. Granted you can expect a certain lack of SEO knowledge from uninformed users and designers who are new to site building, however there are still quite a few cases where many companies fail to recognize the importance of an SEO friendly Web design.

 

Here are some of the issues that can cause the search engines to not rank your site properly:

  • Lack of content on the homepage

  • Lengthly site load time due to excessive flash or "heavy backends"

  • No hierarchy. For very large sites, the lack of a clear hierarchy presents a problem

  • Same Title on Every Page

  • Lack of updating the site with fresh information

  • Non-SEO friendly Content Management System (CMS)

  • Flash Entry Pages or Splash Pages

  • Framesets and Framed Pages

There is a lot more to search engine optimization than just good web design, but investing in a professional design can ultimately improve the opportunity to  engage the user and build your reputation online. Now you are one step closer to improving your company’s overall online presence, which in itself is an important contributing factor to search engine optimization.

Some examples of SEO friendly Web designs from Crystone:

 

www.hostley.com

 

www.domaininvest.com

www.seolinks.com

 

Search Engine Optimization: Building Your Reputation

by Jen Linnuste 30. April 2010 04:50

Every business longs to be on the first page on any search engine. Optimization requires knowing exactly what you’re doing and keeping up with the latest trends and changes in search engine marketing. That’s why many people opt to outsource this very important task to professionals who spend their days making sure they are up to date on the latest SEO techniques and methods.

Your business reputation can take a huge hit if you aren’t in the top results for your keywords. Imagine if you’re looking for a company and they don’t appear in the first few pages when you search on Google. You aren’t going to think too highly of them, are you? It takes time and effort, but everything about search engine optimization is designed to help increase your website’s visibility and boost your reputation. It isn’t always easy, but you can let someone else handle the hard work and if you choose the right company, they will do a far better job of it than you could, in less time.

In business, reputation is everything. Online, news and information travels fast, so being in the right place at the right time is essential. Where your business stands in the search engine rankings can have a profound effect on your publicity and branding. If you’re in the top results, you will be able to get more traffic, more sales and increase word of mouth marketing. However, this is not the only benefit of SEO. In fact, other techniques, such as content delivery via a blog and article writing, can be very effective in driving traffic and giving you an expert status online, as well.

With the right search engine optimization company, you’ll see an increase in how your business is perceived online, as well as increased traffic to your site.

To receive a No Obligation SEO Proposal from Crystone click here!

Crystone Upgrades Spam Filtering

by Jen Linnuste 20. April 2010 04:25

After the problems we have experienced with our current spam filtering provider we have  decided to start looking for a new third-party provider for our e-mail filtering. Today, over 175,000 mailboxes have spam filtering and we will now replace our mail server which handles approximately 2.4 million e-mails every day. More than 98% of those messages are spam messages that must be filtered out before they end up in customers' mailboxes.

There are a few different players in the market today that are capable of the demands we put on a new supplier, and after a thorough evaluation, we have chosen Swedish Halon as our new partner. Today they deliver spam filtering solutions for large Swedish web hosting companies and other companies and we are confident that with the new solution will solve the problems we've had in past years.

We expect to have the filtering in operation within two months, a separate page for spam filtering will also be posted on crystone.se for those of you who wish to read more about it.

 

 

Tags:

Crystone General | General

Fluctuations in Organic Search Engine Rankings

by Jen Linnuste 14. April 2010 03:11

Hopefully by now people have realized, or maybe not,  that it takes time for your rankings in the SERPs to change. Fluctuations are inevitable but the long-term improvements in your SERPs rankings will take time to become more stable. The Search Engines need to be confident  that your site deserves the increased rankings and this can take time in order for them to fully evaluate your site’s new SEO.

 

There are many things that can happen during the period of adjustment before you see some real organic ranking results, they include:

  • Increase in traffic
  • Increase in External Links
  • Increase in the amount of clicks from searchers
  • Increase in age of domain
  • Increase in age of backlinks
  • Increase in PageRank
  • Increase in Internal Links
  • Increased Search Engine Trust

So remember, patience is a virtue when it comes to waiting for your organic search engine optimization to kick in, but the lasting results will be well worth the wait.

Organic Search Engine Optimization: A Better SEO Tactic

by Jen Linnuste 14. April 2010 02:50

Clean is the way to go when it comes to SEO. Organic search engine optimization is the best way to go when you want to attract the crowds to your business website. It might be tempting to go with a technique that is going to drive thousands of people to your site overnight, as some ads will offer, but this is not targeted traffic. That means, your numbers go up, but no one buys!

Since it’s in your best interest to attract visitors that are actually going to buy from you, it’s very important to look into keywords and select the right ones. Some people are only searching for information, but not to buy. By targeting the right keywords, you can make sure you get those searchers who are ready to buy and just need to be told where to do so.

Once you have the right keywords (if you aren’t sure where to start, consider hiring SEO professionals), organic search engine optimization should be used to build up natural links. Using iffy tactics to get traffic fast is a very bad idea. It can get you penalized by the search engines. In addition, using natural methods ensures that you will have better rankings for a longer period of time with targeted visitors, rather than a burst of unrelated traffic. Stick to clean, organic methods and you’ll enjoy long lasting results.

Crystone's Fan Page winner is ...

by Jen Linnuste 6. April 2010 04:25
 
 

Congratulations to Robert who won the drawing for the New York trip! All he did was  become a fan of us on facebook.

 

But do not despair, those of you who did not won this time are still eligible for a chance at a brand new car. And all you have to do is register a .U.S. domain with us to participate in the raffle!


Tags:

Crystone General | General

A little More About Crystone's New Data Center

by Jen Linnuste 30. March 2010 07:06

We thought it would be good to give you a bit more information about our new data center that we previously announced the initiated relocation of our servers to. This post will probably be quite "technical" but we think it is important to give as much details as possible so we can show the steps we have taken to secure our operating environment.

The datacenter has fully redundant systems for power and cooling and has a sophisticated exterior protection and firefighting systems by halo producer gas. We now have two different and completely physically separated data centers located in Liljeholmen and Hammarby Sjöstad, Stockholm, allowing for purely geographical redundancy. The datacenter in Liljeholmen will also receive an upgraded substations during the summer of 2010.

In our new datacenter our customers servers are put in 47U server racks. The new center is also built to handle the most frequent external risks in the operation of servers, systems and applications. The facility minimizes the risks that is related to burglary, fire, power (ex. power outages, lightning and voltage fluctuations), water damage and sabotage. 

Crystone Hammarby has fully redundant power supply through ..


.. two completely separated power supply systems, if your company's servers comes with dual Power supply, this means that your server is still working even if one of our power supplies for any reason suffer a poweroutage. The facility is fully redundant with separate A-and B-force. Either one comes with enough power to supply the entire datacenter. You can also rent a component that connects your server to A and-B supply even though there's only one power supply in the acctual server. In this datacenter, we also have a high voltage ring with its own substation, which provides feeds from two different directions into the facility.

During normal operation, power is delivered from different directions into separate substations. Electric power then goes through a separate UPS systems, which together deliver the power on to power breakdowns in the data center. Would we, for any reason have a power failure at our high-voltage loop it's backed this up by redundant batteries connected to our UPS:es. Our reserve power is supplied from two large redundant diesel generators from Volvo Penta.

The UPS and diesel generator feeds are on separate systems and are not interdependent. If there is a power failure the energy will come from the UPS batteries instead. The diesel generators are powered up to later take over the electricity supply from the UPS and batteries. And when we regain our high-voltage power supply, the two feeds, eg. Emergency and primary electronic metering, are phased out. And once we are sure that the supply of high voltage power really works the operation is returned to normal.

Load balancing (GLBP)

Companies who wish to distribute traffic among multiple servers can use our load balancing service, GLBP (Gateway Load Balancing Protocol). This means that we connect two routers to your servers that balances the load. Router A and Router B also has a master/slave- relationship, meaning as long as the master is active, the slave remains as the backup and would identify problems with the slave master, it will shortly take over the operation and thereby minimizing downtime. We also offer a variety of backup solutions delivered on a SAN from EMC.

 

 

 

 

Tags:

Crystone General | General

Pscars.com signs with Crystone

by Jen Linnuste 25. March 2010 04:28

Here is a highlight of one of our newest clients, www.pscars.com.

 

“This a very unique site in the way it will be handling the car buying and researching process. This site is built not only for the consumers but it gives dealers a distinct advantage as well on the type and quality of the leads they will receive. 

 

Consumer Side:

 

PScars.com is completely free to our consumers at all times.  When they come to the site, here is a brief list of what they can do or will be able to do.

 

·         Create a Member profile

·         Create a car profile

·         Create a finance profile

 

These profiles throughout the process are completed as they follow the process in Building, Researching and Comparing cars within our Configurator.  PScars.com is the first site to take the prominent feeds of 3rd party services, and make all the information available in an easy, practical system. 

 

As a consumer plays in the configurator and builds their car, the system is gathering all the car details, special packages, finance options etc and then when the consumer is done building the car, they can save it to their “garage” and come back to it when they are ready to do more, or post it to our dealer network.  They remain anonymous to the dealer throughout the negotiation process, can edit and make changes to the car, work with the dealer on up sells and additional packages etc completely anonymously. 

 

Once the consumer is happy with the price and car, they click “confirm” – once they do this is when the dealer is charged for the lead, and is provided with the consumers contact information.

 

Consumers will have a member’s area, the Pscars community, linked in to all the social media sites so they can post their cars and share with friends. Receive email newsletters and announcements, and be the first to become part of the Practical Systems family of sites.

 

Dealer Side:

 

On the dealer side, we have been working with dealers getting their input and feedback on how the back end or psdealers.com side should be developed.  What tools do they need to work with us, how can we make the whole process more “practical” for them as well.

 

One of the best things about it, is it’s a pay for play system.  Currently dealers get 1000’s of bad leads from lead aggregators and have to weed out the poor quality leads in hopes of finding one or two that work.  With our system, they are notified when a consumer in their area posts a car, all the car details, credit scores, and trade in info, preferences, financing options etc so the lead becomes that much more qualified as all the details are already spelled out.  So it puts the consumer back in the driver’s seat so to speak, provides the dealers with a system that they will know and learn provides only quality leads, and they only pay for leads they work.

 

There is SO much more to what we will be including as we grow, but first we want to get phase one up and running. 

 

As you also see from the site, there are tons of areas for great advertising opportunities for the OEMs, major brands, independent dealers and affiliates.  When you select a brand, it takes you into a variety of customizable show rooms, with plenty of features for the dealers/brands to display commercials, downloadable PDF brochures of the cars, sale and specials etc.

 

 

On the business side, the dealers get other vendors in their arena to join their practical system, and it becomes this b2b directory again hopefully where then they build and invite people into their practical system, so through proper advertising and word of mouth, it just starts building itself and we keep adding more and more features, functionalities and markets as we grow." states Terrence Smalley of Practical Systems, LLC.

 

"We will be working long and hard to achieve the best results possible for Pscars.com. This will be a great opportunity to let our Organic Search Engine Optimization  efforts shine." states Andreas Linnuste, Managing Director of Crystone USA.

So Crystone would like welcome Pscars.com to our SEO community.

 

 

Tags:

Crystone General | General

Microsoft and Crystone Partner for a New Future Project

by Jen Linnuste 24. March 2010 10:09

Earlier this March, Crystone and Microsoft launched a new collaboration on Microsoft's new Hyper-V platform for virtualization.

- Virtualization is growing fast and the opportunities are huge, "says Murat Yigit, Operations Manager, Crystone.

- Virtualization is providing opportunities such as full redundancy, ability to upgrade the performance without downtime at a much lower price than the conventional solutions available today on a broad front. We have seen that many small and medium-sized enterprises have a much better understanding of the opportunities surrounding virtualization says, Per Ahlberg, Microsoft.

- What was previously thought to be complicated and too advanced has become much easier today, "continues Per Ahlberg.

- We are very pleased that Microsoft has chosen us for this cooperation, we have a long and successful experience with Microsoft products, continues Murat Yigit. With this collaboration, we hope to build on our already good relationship. In early April, the new services will be aunched, where Crystone will offer Microsoft's entire broad repertoire of products in the virtualization platform, Hyper-V. For this project we have bought into a very powerful hardware, we also invested in our new and ultramodern server hall in Hammarbyhamnen.

- Microsoft's goal has been to find a supplier of Hyper-V in Sweden, which has both the technical maturity and good quality of deployment for our platform, Crystone meets all these requirements, "says a satisfied Sofia Skötte, Microsoft.

Tags:

Crystone General | General

3 Methods of Organic Search Engine Optimization

by Jen Linnuste 18. March 2010 03:17

There are entire books written on SEO, including organic search engine optimization. Unfortunately, the majority of business websites have yet to implement the techniques, despite the fact that they are very effective. The search engines love good, clean SEO, but still, many people either avoid it completely, or they opt for black hat techniques that cause problems down the road.

It’s a good idea to look at white hat SEO if you want long lasting results and to stay on the good side of the search engines. Here are three excellent methods of doing just that.

1. Article marketing is one of the most overlooked methods of building links. It’s quite simple, you take articles written with your keywords and a link back to your site and submit them to a number of article directories. Not only do the directories themselves offer a link back to the site this way, but other site owners and bloggers can then use the article, with the link intact, on their own sites, increasing the number of links you have.

2. Content Delivery via a blog. Blogs are infinitely valuable when it comes to getting Google's attention. With regularly updated content, your site will be ranked higher and pages indexed much faster.

3. On page optimization is also very important. While having plenty of great backlinks is good, the website itself also needs to contain your keywords, as well as have great content to keep visitors interested.

So remember there are many ways to get your site to rank high in the search engines, but making sure to sick to white hat SEO practices will get you lasting results and keep you in the good graces with the search engines.

Crystone Begins Moving Servers to New Data Center in Sweden

by Jen Linnuste 15. March 2010 04:13

We have signed an agreement for the new server hall in Stockholm following the blackout that occurred on the 11th of March. This weekend was the first move of several planned. The decision to move the hall was already in place following the cooling failure that occurred on August 28, 2009.

"The blackout that hit the server hall in Liljeholmen last Thursday was what sped up our planned relocation. “says Murat Yigit, Head of Operations.

The new server hall, which has just been newly built, has a double and completely separate power supply, redundant networks, and extinguishing systems. Also the cooling corridors between the racks makes the cooling more efficient.

Crystone now has two server halls in Stockholm and a unique position to offer full redundancy through these.

"It is important for us to show all of our customers, that through our actions, we are actively taking charge of any situations." continues Murat Yigit.

Tags:

Crystone General | General

Search Engine Optimization Helps Hotels Thrive

by Jen Linnuste 13. March 2010 05:14

Hotel website optimization is probably one of the most important elements of hotel marketing in these times. More and more people are using the internet to find products and services and this where Search Engine Optimization (SEO) really shines. SEO helps bring users looking for your products or offerings directly to you via a relevant keyword search.

For example, if someone lives in Miami and wants to spend 5 nights in New York at a five-star hotel, where is the first place they will look? I would dare to say that most people will jump on Google, Yahoo, or Bing to research hotels and then find one that fits their needs. Research proves this, so by that theory you must be ranked at the top of search engines if you are going to gain an edge over your competition and boost your revenue.

There are many elements that make up an effective SEO campaign for a hotel or any type of business. You can't simply devise a formula to use and be on top over night. SEO takes time and patience and involves ongoing methods that will get your hotel or business noticed. The algorithms for the search engines are ever changing; you need to make sure your efforts are consistent so that you always remain on top. To truly get the most out of your SEO campaign, hire a professional SEO company that will handle all your online marketing, while you take care of running your hotel.

Crystone launches NoiQ.com, one of Europe's biggest poker companies!

by Jen Linnuste 9. March 2010 05:35

We want to highlight the most important things we have, our customers, and thus begins an interview series dedicated to just these. First up is Robin Larsson, CEO of gambling company NoiQ.com , which we are helping with organic search engine optimization and online marketing.

Name: Robin Larsson
Lives: Madliena, Malta
Born: Town, Sweden

What is NoiQ and what are your duties?
We provide games on the internet within
Poker, casino and sportsbetting. My job consists mainly of keeping the movement together, and will review all options for expansion of the company.

What is a typical day at NoiQ?
An ordinary day at NoiQ is that we work largely with two different parts. One part is to maintain our current players with the support and VIP services, while the second part is working more with the recruitment of new players.

You recently launched your new website, what are your expectations for this?
With our new website we wanted to simplify navigation between our various products significantly. We expect to have a larger spread between the products, and increase the turnover of the casino and sports betting.

How do you think it has been so far to work  with Crystone, which is your SEO provider?
It has worked very well and has been very easy to work with Crystone, which is our SEO provider!

Have we so far lived up to your expectations?
Crystone has certainly lived up to our expectations and we look forward to a long partnership.

 

Domain Auction for Haiti generated over $13,000 USD!

by Jen Linnuste 9. March 2010 05:27

We previously wrote on our blog about the domain auction for Haiti that was held by MissDomain after the initiative of Internet Sweden a domain auction. Sales were passed on in full to help the victims of the earthquake disaster in Haiti.

The auction generated around 10 012 EUR (approx .$ 13,600 USD), a total of 217 domains were donated to the auction and 73 were sold. The most expensive domain was IJ.se that went for 2350 EUR (approx $3,200 USD).

Crystone's own donation, webhotell.com, was the domain that generated the largest number of unique bids and the final price ended up at an impressive 900 EUR (about $1,230 USD), which resulted in a bronze place among the domains that were sold.

Here we have listed the 10 most expensive domains:

1 IJ.se 2350 EUR
2 forsakringar.nu 1100 EUR
3 webhotell.com 900 EUR
4 prylar.nu 850 EUR
5 uthyres.nu 850 EUR
6 skidor.nu 800 EUR
7 festlokaler.nu EUR 325
8 bytjobb.nu 225 EUR
9 idol.nu 190 EUR
10 tippa.nu 176 EUR

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Crystone's Blog

Welcome to the Crystone's Internet Marketing Blog, we hope you enjoy reading our posts. If you are interested in learning more about our services and you wish to speak to one of our consultants please call 888-620 7102                 (+1 954-926-5955) or visit our website at www.crystone.net.

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